Booming toward Bormio
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ByEurosport
Published 25/12/2004 at 16:39 GMT
In an effort to bring the Bormio action off the slopes and into your living room, Eurosport has inked a promotional, commercial and editorial partnership with the Organising Committee of the 2005 Alpine Skiing World Championships.
Eurosport
Image credit: Eurosport
For the full duration of the Bormio, Italy-hosted World Championships (January 29 through February 12), Eurosport will offer live coverage of every race on its pan-European network, which reaches 54 countries.
In addition to comprehensive race coverage, Eurosport has been granted exclusive backstage access to the culture and après-ski heartbeat of Bormio.
A daily magazine feature, "Casa Italia," will highlight the best-of moments of each race day, including full results as well as interviews and reactions from the stars.
"VIP Pass" will give you a gander at the off-the-slopes lifestyles of your favourite athletes and personalities.
"This agreement confirms the key role played by wintersports in Eurosport programming," Paolo Pionetti, General Director of Eurosport Italy, said.
"I believe this partnership is the result of our ability to offer a rich and efficient mix of editorial and commercial solutions thanks to the experience and professionalism of the most appreciated and popular sport TV channel in Europe."
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