Allardyce warns Morrison

The 21-year-old has moved to south Wales for three months having played just 33 minutes in the Barclays Premier League so far this season.

Morrison, who is currently on bail until the new year on assault charges, tweeted ahead of the move that his talent was going unnoticed in east London.

"I got no ratings off people in the club not the club itself just people in it," he wrote before later adding: "I've got 0% ratings at West Ham."

After moving from Manchester United, where he was originally considered a marvellous prospect, Morrison has spent time at Birmingham and QPR whilst being used sparingly when available to Allardyce.

And now the England Under-21 midfielder appears to be in the last-chance saloon with his manager.

"He can go and play some football and see if he can get regular first team football and we can keep him an eye on him," Allardyce said in explaining the loan to the Sky Bet Championship side.

"And then in and around Christmas time we have to make a decision regarding Rav because he's coming into the last year of his contract now.

"It's not that he has to impress me as a footballer, we know about his talent. It's about playing the talent and himself to a disciplined life in general, is what needs to happen with Rav. If that happens we'd want him here."

Off-field misdemeanours have often seen Morrison's career stagnate whilst others have prospered and Allardyce remains wary that those problems will continue to dog the precious talent in the future.

"It's about self-discipline," he said.

"We have our code of conduct like everybody else but self-discipline as a professional player in life is very important. And he has to sort that side of it out for me to be part of this squad that we have here.

"It's a lack of concentration and a lack of discipline. In the end you can only talk to him so often, so many times about changing. Since he's been here he has got better, there's no doubt about that. "But he still needs to get even more disciplined to where he is now. I think that he's happy when he's playing first-team football as well."

If Morrison's future at West Ham remains unresolved, that of summer signing Enner Valencia appears bright after his impressive start.

The Ecuador international scored a wonderful goal in the Hammers' 2-2 draw at Hull and has become an instant hit with the fans.

Those fans, in film at least, were the first impression Valencia had of West Ham - after watching the 2005 football hooliganism movie 'Green Street'.

The independent film, starring Elijah Wood, is based around West Ham hooligans but Valencia was not put off and has since learnt that those days are consigned to the history of British football.

"I knew about West Ham mainly from watching films and I know that the supporters were very passionate," he said.

"I don't remember all of the names but I remember 'Green Street'. I was not scared (of moving to West Ham) I respected the fact that they are very passionate supporters and when I found out I was coming here I didn't know what to expect.

"As soon as I arrived I was told that that was all back in the day, in the old days, and it has all changed now."

Valencia has experience of supporter unrest having been locked in his home stadium when former club Emelec lost at home to their Ecuadorian Clasico rivals Barcelona in a title-decider.

"It was a derby, the Clasico, and our main rivals were top of the league," he explained.

"We had to beat them in order to move onto the same points and we couldn't get the win. It was very difficult to get everyone out of the stadium."

After a 3-1 win over Liverpool last weekend, Valencia is now ready to continue the development of his partnership with Diafra Sakho at the expense of Louis van Gaal's Red Devils - who lost 5-3 at Leicester on Sunday.

I watched that game live," he said.

"Everyone loves to play against Manchester United and if you get the chance you would love to beat them.

It was exactly what I was expecting and it is what I like about the Premier League - anyone can beat anyone, that is what makes it such an interesting league and I was expecting to be able to beat the top teams.

"I hope I can continue to score and to help the team to get as high up the table as possible."