Pirelli makes ultra-softs pink for US GP

ByAutoSport

Published 16/10/2017 at 13:52 GMT

Pirelli will turn its ultra-soft tyres pink for the United States Grand Prix as part of Formula 1's push to help breast cancer awareness.

Eurosport

Image credit: Eurosport

With F1 planning a host of initiatives this weekend in Austin as a sign of support for the Susan G Komen breast cancer charity, tyre supplier Pirelli has joined in to help.

As a one-off, it has announced that the branding on its ultra-soft tyres will lose its regular purple colour and will instead be pink.

A short statement from Pirelli said: "Pirelli is completely behind this key initiative, using its tyres to get the impactful message across.

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"It's a symbol of solidarity and commitment, as well as a powerful reminder of the importance of the cause. So, this weekend, make sure you think pink."

The Susan G Komen organisation has helped raise $920million since 1982, and now has a presence in more than 60 countries.

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