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Real Life on the WTA Tour

Eurosport
ByEurosport

Published 22/07/2004 at 14:18 GMT

The WTA Tour is launching a 12-episode television series , bringing the off-court passions and lifestyles of Women's tennis stars closer than ever to fans worldwide.

The magazine-style show entitled "Dubai Duty Free presents Real Life On The WTA Tour," will be packed each month with intimate features, compelling human-interest stories and rare behind-the-scenes footage that showcases the entertainment and atmosphere of the leading professional sport for women in the world.
The 30-minute shows debut on July 26 on Eurosport, potentially exposing the women's game to 240 million viewers in 54 countries each year.
This show will regularly deliver rare glimpses of the personalities and interests of the biggest stars in the game in a way that will make fans feel closer to them than ever before," said WTA Tour Director of Broadcast Media Anne Hartman, the show's executive producer. "The fact that this is the first Tour-produced show means our film crews have total access to all of the behind-the-scenes glamour and intrigue taking place around the world with our top players.
"For the first time ever, audiences will see what real life is like for the players on the WTA Tour."
The initial four episodes of 'Real Life' are complete and include footage from Tour events held earlier this year in Dubai, Amelia Island, Charleston, Rome, Berlin, Paris and Wimbledon. The premiere episode features Serena Williams on a shopping trip in Charleston and getting ready for an awards gala; a day-in-the-life with Justine Henin-Hardenne at Saddlebrook Resort near Tampa, Florida; and rising star Maria Sharapova during her recent Italian Vogue magazine photo shoot.
Upcoming episodes will be filmed at Tour events in New Haven (starting Aug. 23), the US Open (Aug. 30), Philadelphia (Nov. 1) and the season-ending WTA Tour Championships presented by Porsche in Los Angeles (Nov. 10).
"It is going to be a lot of fun to invite fans inside our personal off-court lives," world No.7 Jennifer Capriati said. "I think the viewers are going to see and learn things about us that they probably never knew before."
The 'Real Life' television series will compliment the Tour's recently-launched European television news service. The news service creates and distributes highlights of major European Tour events to broadcast media outlets around the world, further expanding the visibility of the game.
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