The rights have been ceded to the Barca Foundation who have been tasked with finding a sponsor.
"Revenue will be used to fund research projects and the worldwide fight against the pandemic," the club said in a statement.
FC Barcelona and the Barca Foundation consider it a necessity that at this time of humanitarian crisis, the institution should use all its resources to fight against the coronavirus pandemic and its consequences.
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The Nou Camp has never had different name since it opened in 1957 and their first shirt sponsor was not until 2010 when they signed an agreement with the Qatar Foundation.
La Liga leaders Barca held a two-point advantage over Real Madrid when football in Spain was indefinitely postponed last month with 11 games remaining.
The virus has so far infected more than 200,000 people in Spain, claiming 21,282 lives.
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