Lita, 22, is yet to find common ground over a four-year deal at the Madejski Stadium and has been talked about in conjunction with Bolton Wanderers, Newcastle United and Sunderland.
"I'm happy to leave all the talking to my agent and the club so I can concentrate on football," he said.
"I'm happy here. This is an important year for me and the club and I just want to play and be successful.
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"I'm looking forward to the challenge of carrying on our success of last season."
Reading finished eighth in their first season in England's top flight and Royals manager Steve Coppell is keen to reward England Under-21 international Lita, scorer of seven league goals.
"There's no rush," he said after watching Lita strike a second-half hat-trick in Kerry Mayo's testimonial match against Brighton.
"Leroy has two years left on his contract so it's not as if we have our backs to the wall.
"We are at the preliminary stage of talks, but we always want to reward the players who have done well for us - and Leroy is one of those."
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