‘A mental state we have all experienced’ – Ford's new helmet will help understand the concept of flow
The concept of flow – excelling at sport while operating within one’s subconscious – is a well-established concept. However, there is limited understanding as to how – or why – athletes reach that state. A new helmet developed by Ford expects to address those gaps in that understanding. M-Sport Ford WRC driver Gus Greensmith and Dr. Elias Mouchlianitis discuss the concept.