The contemporary version of the iconic song, performed by the world-famous London Symphony Orchestra, resonates with Eurosport's ambitious and comprehensive coverage of the Olympic Winter Games.
It was developed by La Plage Records (Sebastien Lipszyc and Emmanuel Lipszyc) and produced with leading composers Chris Elliott (Amy Winehouse, Adèle, Mark Ronson, Rag’n’Bone Man) and Sylvain Morizet (Zero Dark Thirty, The Imitation Game, The King's Speech); percussionist Nicolas Montazaud (Alexandre Desplat, Vangelis) and mixed by Alan Meyerson (Dark Knight, Tron, Interstellar, Gladiator, Inception).
The anthem was recorded at the iconic Air Studios in London and approved by legendary Queen guitarist Brian May.
“We wanted to develop an anthem that would really resonate with our fans across Europe but also personify our ambition as a brand and create a new, fresh Olympic Winter Games identity for Eurosport," explained Antonio Ruiz, vice president of marketing at Eurosport.
"By reimagining a classic song from an iconic band, who already have heritage in sport, we’ve developed an anthem with world-renowned music talent that really celebrates how we will let fans watch all the action from PyeongChang 2018 their way.
We know they ‘Want it All’ and Eurosport will deliver just that; every minute, every athlete, every sport, on the device of their choice.
The anthem conveys the desire fans have for instant access to every moment of the Games anywhere and anytime, which they can only achieve through Eurosport and the Eurosport Player.
Recording for Eurosport's anthem for Olympic Winter Games
Image credit: Eurosport