Football super agent Jorge Mendes has moved into the world of cycling.
His sports marketing company Polaris Sports have partnered with Joao Correia's Corso Sports which sees Portuguese riders Joao Almeida (Deceuninck-QuickStep) and Ruben Guerriero (EF Education-Nippo) promoted by the team.
"Polaris Sports and Corso have just established a partnership agreement which aims to optimise the commercial perspectives of Portuguese athletes that work with [Corso] in an association that is expected to be fruitful and successful," Polaris said in a statement.
Lefevere says Deceuninck-QuickStep close to new deal with Cavendish
- Ineos, Jumbo-Visma and other teams release new kits
- Cycling in 2020: Wow moments, greatest riders and predictions for next season…
Mendes is considered one of the most powerful football agents with Juventus' Cristiano Ronaldo, Tottenham manager Jose Mourinho and Liverpool midfielder Fabinho just some of his clients. Away from football he represents other sports stars including Formula One driver Charles Leclerc.
Dominant Van der Poel storms to victory at Cyclocross Gullegem
'Playing with my balls in public' - Deceuninck - Quick-Step boss Lefevere fumes at Bennett
Vuelta a España
'Magnificent' - Watch Jakobsen storm to thrilling victory in La Manga