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Juventus: Treble winners' t-shirts on sale at 80p each

Chris Wheatley

Updated 11/06/2015 at 09:29 GMT

As many as 10,000 celebratory Juventus treble shirts were reduced in price immediately after Saturday's Champions League final defeat to Barcelona.

Juventus fans react at the end of their Champions League final defeat to Barcelona

Image credit: Reuters

Football merchandise is a tricky business — especially if you're forced to pre-empt the result of the most prestigious cup competition in European club football.
Italian clothes outlet Cisalfa Sport made 10,000 commemorative t-shirts ahead of the Bianconeri's Champions League final against Barcelona but were forced to reduce them from £6.50 to just 80p by the end of the match.
The custom made shirts were priced at a modest 10 euros before the Champions League final
With 'The real treble' splashed across the back of it and the Scudetto, Coppa Italia and European Cups pictured on the front, you could be forgiven for thinking that Massimo Allegri's men had already won the game before it kicked off.
However, it was Barcelona who amassed the impressive treble trophy haul following a thrilling 3-1 win at the Olympiastadion in Berlin.
After Juve's defeat the shirts were immediately reduced to 1 euro each
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