First worldwide sponsor signs four-year deal

ByReuters

Updated 25/02/2013 at 11:53 GMT

Scottish-based Standard Life Investments has become the first worldwide sponsor of the Ryder Cup after signing a deal to back the next two editions of the biennial team event.

Ryder Cup trophy

Image credit: Imago

"We are delighted to welcome Standard Life Investments as a worldwide partner to both the 2014 and 2016 Ryder Cups in what is an historic agreement," said Pete Bevacqua, chief executive officer of the PGA of America.

"This announcement follows the launch of the unified Ryder Cup global brand identity and the stated aim of Ryder Cup Europe and the PGA of America to secure global partnerships going forward," he added.

Holders Europe take on United States at Gleneagles, Scotland next year before the event is staged at Hazeltine, Minnesota in 2016.

Ryder Cup