FIA and JCDecaux launch #3500LIVES, the first worldwide outdoor campaign on road safety

Supported by famous ambassadors from sport and show business, the #3500LIVES campaign promotes simple and universal messages to save lives on roads. Road crashes are responsible for 3500 deaths each day worldwide.

A public health issue
Everyday, 3500 people die in car crashes worldwide, which means 1.25 million every year. A particularly alarming situation for 15-29 year-olds, for whom traffic related fatalities are the first cause of mortality.

If this trend goes on, by 2030 car crashes could become the first cause of mortality worldwide with nearly two million deaths a year. As a genuine public health issue, road safety is a major challenge and a priority issue for every state and citizen around the world. Pope Francis has offered his support to this campaign, and to the cause, when he met with Jean Todt at the Vatican last month.

An engaging, optimistic and universal campaign
Through a concrete and positive approach, the #3500LIVES campaign aims to raise awareness and prompt all road users to adopt simple, easily applicable and efficient rules.

The campaign promotes 10 “Golden Rules”1 embodied by 13 famous ambassadors including sporting heroes Yohan Blake, Haile Gebrselassie, Antoine Griezmann, Vanessa Low, Rafael Nadal, and Wayde van Niekerk, motorsport stars Fernando Alonso, Felipe Massa, Marc Marquez and Nico Rosberg, artists Pharrell Williams and Michelle Yeoh and politician Anne Hidalgo.

Their messages of support, which will be endorsed by international institutions such as the International Olympic Committee can be found by clickinghere.

The IOC’s involvement follows the signing of a formal agreement on 20 February to promote the campaign messages across their shared platforms and ahead of sporting events. Through its signature “Sign up, stay safe, save lives”, this campaign underlines the role that each and everyone can play to make roads safer for all users.

Members of the public are also invited to sign a 10-point manifesto (www.fia.com/3500lives), which calls on all governments to make road safety a priority and introduce effective legislation on key risk factors on the road.

Translated in 30 languages, the campaign #3500LIVES is now live in 30 cities worldwide and will be rolled out in more than 70 countries by the end of 2017. It is estimated that on the launch the campaign will be seen 1 billion times.

The FIA and JCDecaux: a strategic partnership around a shared vision
The partnership between the FIA, which represents 245 sport and mobility clubs around the world, and JCDecaux, which offers its advertising displays all around the world to ensure a significant visibility, makes this campaign an unprecedented campaign.

“I encourage everyone to promote and share the campaign’s key messages and sign our manifesto for government action. Too many people lose their life unnecessarily in road crashes daily,” said FIA President Jean Todt. “We are proud to have worked together with JCDecaux on this campaign, and also with 13 fantastic Ambassadors, each of which is a role model, especially for young people, the group worst affected by road crashes.”

“Outdoor advertising is at the core of all sorts of mobility and we are thrilled and proud to contribute to spread these messages around the world through the impact of our locations,” explained Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux. “This commitment is also aligned with our company’s social responsibility policy and all the JCDecaux employees, who work on a daily basis to improve urban life quality, are delighted to get involved in the promotion of this cause of public interest: road safety for citizens around the world.”

Follow thislinkfor more information and to sign the manifesto. Clickhereto watch the campaign video.